An ex-ice hockey player, ex-filmmaker, ex-sales-manager. A big fan of existential philosophy, observational humor, and business writing. I believe that bad writing has killed more businesses than bad products have and that words like innovative, agile, robust, disruptive, and game-changer cause headaches.

I worked in sales for 7 years. During that time I worked with Cisco WebEx on their new subscription upsell strategy. I also had a chance to work with one of the leaders in the machine vision industry. I closed deals with 8 Fortune 500 clients and helped the company make $1M in revenue in less than a year.

In other news, my current obsessions are trail-running and gravel cycling. I got my master's degree from the London School Of Economics and Political Science. My thesis focused on effective communication during major organizational shifts. Oh, and I have a Jack Russell Terrier (the obligatory I have a dog and I love her dearly part).

From drafting 5 paragraph essays in notebooks almost 20 years ago, through structuring ideas in dissertation chapters a bit later, to building product and project narratives on napkins pretty much daily throughout the past 7 years.

A social scientist who planned to change the world while doing qualitative research and writing books somewhere in a cabin but made a deep dive into the non-academic world by joining Deloitte instead of accepting a DPhil program offer. I loved the shift. Interviewing, identifying contradictions, linking ideas and putting what I absorbed into words, diagrams, stories, slides, tables is what I did ever since. I still write on paper and never use bullet points.

I got a BA (Hons.) in Political Science at the University of British Columbia and an MPhil in Politics at the University of Cambridge. My MPhil dissertation focused on political rhetoric. I have built 100+ decks persuading C-level executives that certain ideas and initiatives are worth investing in. While at KPMG, I advised 30+ startup founders on what, when and how to communicate when raising funding.